Marketing Review https://www.askascent.com/forums/posts.aspx?topic=1204396 Sat, 6 Jun 2026 16:34:56 GMT Thu, 3 Mar 2016 14:30:33 GMT Copyright © 2016 ASCENT | Administrator Support Community for ENT Marketing Review https://www.askascent.com/forums/posts.aspx?topic=1204396 https://www.askascent.com/forums/posts.aspx?topic=1204396 Greetings!

I hope everyone is having a wonderful day.  This week we will be focusing in on Marketing and Public Relations.

Are you familiar with marketing terminology?  You should be familiar with the following terms/concepts:

Blogging

Branding

Competitive Analysis

Customer Satisfaction - What is it?  How is it measured?  Why is it important?

Direct Marketing

Landing Page

Marketing Plan

Marketing Strategies

PPC (pay-Per-Click)

What are the 5 P's of marketing – Price, Placement, Product, Promotion and People

Promotion Strategy

Public Relations

SEO (Search Engine Optimization)

Social Media

SWOT Analysis  

Target Audience



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What is a marketing plan?
A marketing plan is a strategic document that is designed to facilitate the achievement of specific business goals and objectives over a specific time period.

Be familiar with the critical elements of a marketing plan:
Target market
Competitive analysis
SWOT analysis
SMART goals
Strategies and tactics
Marketing budgets
Marketing system

You should be familiar with the various target audience characteristics by generation and cohort such as the following:
Depression cohort
WWII cohort
Post-War cohort
Baby boomers
Generation X
Generation Y

Do you know the difference between goals vs. strategies vs. tactics?

Are you familiar with the 5P’s of marketing – Price, Placement, Product, Promotion and People.
Good marketing tactics will address all of these factors.

When implementing a marketing plan be sure to communicate with staff, know your end goal, monitor progress, modify, develop a contingency plan and seek expert advice when needed.

Sample Questions
Marketing plans are developed to last no longer than _____ before being reassessed for modifications, additions, subtractions or entire reinvention.
A. No longer than 6 months
B. No longer than 1 year
C. No longer than 3 years
D. No longer than 5 years

Answer B

SWOT is an acronym for:
A. Systems, Weaknesses, Options and Threats
B. Strengths, Weaknesses, Opportunities and Threats
C. Strengths, Weaknesses, Options and Targets
D. Strengths, Weaknesses, Opportunities and Targets

Answer B

SMART is an acronym used in what type of discussions?
A. Tactic discussions
B. Planning discussions
C. Goal-setting discussions
D. Strategy discussions

Answer C

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You should be familiar with the term market design.
What is a marketing – promotion strategy?
Be familiar with the following terminology networking, PR, direct mail, selling, advertising, positioning and online marketing.
What is audience tracking and why is it important
Are you familiar with branding
Are you familiar with the most commonly used marketing media:
Stationary
Window display or front office
Press advertising
Radio
TV
Direct Mail
Social Media

Marketing implementation involves putting the marketing design, execution and scheduling into motion.
Does everyone understand their role and tasks to perform
Pay attention to details
Keep ahead of the game - be proactive
Do not over deliver or over promise

Monitor your progress
What media did you use
What was the timing of your promo
Cost to you
Number of clients reached/exposed to promo
Responses generated
Sales
ROI

How will you measure success?
Be sure to get customer feedback – how will you go about getting feedback
Understand market share
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